The Coronavirus outbreak has impacted every part of our lives, creating anxiety and disruption. We are living in uncertainty. As we are advised to practice social distancing, our interactions are largely moved online. You might think that marketing and branding is irrelevant now, but truly, it is a time where communication matters more than ever.
Whether you are a large corporation, medium size regional juggernaut, or a small local bar, your potential clients will check on your website or social media for changes to normal business procedures.
You should use this time to establish your online brand presence and let your customers know:
Is your business operating as always?
Social media is a great way to let everyone know in real-time what is happening. Letting clients know if normal operations shifted, such as no contact deliveries, can help establish trust and set expectations.
What precautions are you using to stop the virus from spreading?
For example, if you own a store, you might think of limiting the number of customers to 5 at the time or designating special shopping ours for more vulnerable groups, such as senior citizens.
Does your place undergo deep cleaning every day?
As a customer myself, I appreciate knowing that my local businesses take care of the community and their employees.
In trying times such as now, it is important to establish trust with your customers and prove that your services are of best quality. But in order to do so, it is even more crucial to be honest and engaged. Reassuring your customers without increasing panic is vital to Small Business owners.
Large corporations have resources in place to weather these turbulent times and although your business might suffer, there are a number of resources available to help keep you financially and physically healthy.
Below have compiled a short list of grants and help offered from private organizations offering financial support to Small Business Owners.
The Small Business Association has established an Economic Injury Disaster Loan Program for a number of states providing low-interest loans to small businesses impacted by recent developments.
Facebook is beginning to offer a Small Business Grant Program. $100 million is already set aside for eligible companies. Check out their website for more information as it becomes available.
Contact your local government for other funding help. Like us, cities and states, do truly appreciate small businesses and are best suited to help with local needs. On top of this contact your bank, credit card issuers, or other business partners who have begun offering no payments, no interest, or free memberships during this difficult time.
We here at Praiseworthy Consulting pray for those suffering from COVID-19 and want to assist those affected by this health and economic trying time. If we can be of any assistance to you or your business, please reach out to us directly at firstname.lastname@example.org